With Teflon/Moly, I do not think it is possible to completely avoid chips and wear, however, most of the chipping I have experienced has been within a day or so of removing the items from the oven. I have found that a 3-4 day cure after baking greatly reduces the amount of chipping on Teflon/Moly.
I have switched to Gun Kote and prefer it. That is just a preference, and I could easily see where someone else might prefer the Teflon/Moly from Brownells.
MEK, TEC, or acetone might be better than soap and water for a final cleaning. You might be getting soap residue
I have not used baking laquer. LL